We are a mommy, daddy, and baby team. Nokia (the mommy) founded Jeweltone infant and maternity skincare brand in 2010, based on family heirloom formulas. When she was little, her mom made all of her dresses. Now, for hobby, she designs and makes every piece of clothing she wears.

 Anders (the daddy) started designing and manufacturing clothing for European and American fashion brands right after university in 2008. In 2012 he co-invented Shethinx underwear.

 After becoming parents in 2013, Anders and Nokia together founded PILES Early Education in Guangzhou, providing world class full-day early education for children ages 5 months-4 years old.


We were immersed in everything baby, and we loved it. So in 2015 we founded Beechtree Baby, bringing together our love of parenting, our expertise in early education, our passion for design, and our experience in making excellent products.

Beechtree Baby products are helping us realize our dream of delivering a more creative, natural and cozier early life experience to our baby and babies all over the world.